The “Business Ambassador” role is a new, innovative initiative of the AppInterN project. More specifically, Business Ambassadors are experienced and widely recognized professionals, business owners or company and organisation executives, chiefly from the local labour market.
Business Ambassadors are going to play an intermediary role in the AppInterN online community, providing relevant information to VET students/trainees and graduates, regarding the current needs and trends of the labour market, as well as business/entrepreneurial prospects.
Business Ambassadors participate in the AppInterN online community on a voluntary basis, thus highlighting the commitment of corporate social responsibility of the business community, both at a personal and company level. Moreover, thanks to their knowledge and experience, Business Ambassadors are expected to offer valuable services to the future labour force, providing support and guidance in areas related to labour market integration.